Monarch adds Google search facility on website

Low fares airline flyMonarch.com has introduced a Google search facility on its website.

The addition of the Google search engine has reduced inbound email by an extra 30% since launch at the start of last month, the airline claimed.

Customers emailing flyMonarch.com are provided with relevant results to their question before they submit their query, enabling them to answer their own questions without having to contact the airline, it said.

The tool has also been customised to include specific FAQ information for flyMonarch.com's key partners, including hotel accommodation, car hire, car parking and travel insurance.

Commenting on the introduction of Google Custom Search Business Edition, Managing director Liz Savage said: "Improving interaction with our customers on flyMonarch.com is a top priority for us right now and with more customers searching for information on the site, we needed a low cost, highly efficient way to help them find information quicker, which the Google search functionality provides.

"The new Google FAQs search will form an integral part of our FAQs development in the future."

The airline carried more than 3.4 million passengers last year, with more than 90% using the website to search for information, make and change flight bookings, manage their accounts and check in. By Phil Davies Travel Mole website.

Published: 10.12.2007