Internet Generation' To Fuel Further Online Travel Growth

The 'internet generation' of 15-24 year olds who spend three hours a week on the net will drive future growth of online travel. The forecast came from David Soskin, CEO of price comparison website Cheap flights.

More than a quarter of the younger age group said they spend more time on the net than they do reading national newspapers, a traditional medium for travel advertising, according to Soskin. Other internet developments such as podcasting, viral advertising and the interactivity of blog sites have created a new and effective way to reach the travelling public, especially the internet savvy younger generation.