How to write a good property description
Just remember that you are advertising your business to millions of people around the world. You must make your listing informative, easy to read and enticing to the reader. Remember to write as if you are viewing your business as the guest, talk about the unique benefits to them when staying with you, not just a long list of facilities that you as the owner can offer. Make it sound as unique as it is, include things in the local area that you like to do, and don't forget to introduce yourselves.
Be sure to give the information that guests require first and then the additional text can have all the local activities that you and other guests like to do. You could even make a list of the 5 most often asked questions, and make sure that you put this information clearly in your text. The questions that your guests ask on the phone will be the questions that most guests looking at the website will want answers to. Make it easy for them.
Add in text that conveys the sort of holiday that people can expect. State if it is for active people with fantastic walking, romantic breaks and wonderful restaurants, family fun and attractions or beach holidays. Some other things to mention if they are near you may include, Golf courses, ridding schools, swimming pools, theme parks, museums, horse racing venues, cycling, tennis, sports centre, boat hire, fishing, and many more. It is especially helpful if you can come up with ideas of what to do on a rainy day.
Describe the part of your business that you and your guests like the most. Do you have one room or cottage that is requested more than others and has a greater repeat business. What do people like about this room/ cottage. What do you like about the business the most. Personalise your listing like you have your business.
Remember to tell your guest of these additional services you provide as they may be just the thing that they are looking for. Do you offer welcome baskets, guided tours, beauty treatments, ticket booking service. If you stand out from the rest you will get the booking.
Remember to use words that make people want to come and stay. Here are a few. Lovely, comfortable, unique, expectations, views, well prepared, professional, quiet, charming, busy, magical, excellent, spacious, spectacular, superb, fresh, guaranteed.
Compare these next two listings:
1. The beds are made ready for your arrival.
2. Your beds are made with professionally laundered Egyptian cotton sheets, ready for your arrival.
Keep your text to complete sentences and write as if you were talking to someone on the phone.
And don't forget to add in some testimonials, to increase the trust for the new guest.
Enjoy writing and ask a friend to read it afterwards. Good Luck.< |
