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Brits travel for 'life milestones', says Expedia research

New research by Expedia.co.uk claims 75% of Brits have either celebrated or sought solace from a life changing event through travel.

While the average holiday abroad costs under £500 per person, 34% of Expedia.co.uk customers are prepared to spend over £1,000 to mark the occasion, with 9% prepared to spend over £2,000.

The survey of more than 24,000 Expedia.co.uk customers found wedding anniversaries are the most popular milestone to celebrate abroad, with 65% of respondents having gone on holiday to enjoy them, closely followed by birthdays (47%).

But 37% also head abroad for inspiration when times are tough.

The destinations chosen most often by respondents for each event are:

  • Venice for a wedding anniversary

  • Amsterdam for a birthday

  • US for finishing university

  • Amsterdam for hen and stag dos

  • Paris for an engagement

  • Australia for retirement

  • Spain for a bereavement

  • Australia for getting fired

  • Ibiza for a first break-up

  • Spain for a divorce
  • By Bev Fearis for Travel Mole

    Published: 17.9.2007