5 Simple Steps to take when Your Bookings are Down.
Don't be fooled!
Discover how to increase your accommodation bookings by following these 9 simple steps
How to write a good property description
Make your accommodation listing work
8th February 2008
Some of our cottage owners have contacted us to say that although the enquiries are the same as they were this time last year, they are seeing a reduced number of bookings. We have put a list of 5 simple steps to take that will most definitely help you, both in the business and by helping you feel positive.
1. Do not panic.
Firstly, don’t panic and start advertising madly with out research, in every local and national magazine you can find. This may cost you a huge amount of money at a time when you can not afford it, with no guaranteed results. As a business, it is important that you look at the complete picture and not just a brief snap shot.
Do not count your bookings by weeks or nights knocked off the calendar. Rather, set your self targets of predicted income and work towards them. This can be done for months, quarters and years. It will set the direction for your business to go and you will be surprised at how close you can get or very often you will see that you can do better than you had predicted.
If you are not sure how to actually write a predicted income analysis sheet (most of us doubt our selves and find the getting started the hardest part), 5 minutes with your friendly bank manager and you will be away. They are there to help us, so make the most of it. If they are not approachable, it may be time to move banks!
2. Write a letter to all your past guests.
Take your time for this as it is very important. Sit down and write a letter to all your guests who have stayed with you over the last 3 years. Make the letter personal, upbeat and chatty. Tell them all about what is happening with your business. Include any improvements or upgrades that you have made to your property or even extra services that you now offer. Include new activities that have come to the area or you have discovered and you think they would enjoy, remember to tell them why.
Put in a 2008 price lists.
In the letter tell them clearly that as they have been your guests before, and because of this they are very important to you. State that you would like to make them a special offer if they book with you before a set date. Two weeks works well, much longer and they will not be galvanised into action.
The special offer can be anything that you put a value to. Hold last season’s prices for them, make sure that there is a bottle of wine in the fridge, £25 M&S voucher. Just think about what would suite you and your guests the best. I do not suggest that you offer a discounted rate yet. That could come with another letter in a few weeks time if you still have spaces to fill quickly.
You could also put in as a P.S. Recommend a friend and receive another gift with each of their bookings. Remember to specify what it is and how they will receive it.
Send them off and be ready for some lovely calls from past guests.
Note. You can also email your guests remembering to make it personal to them. Always use their name, not just dear Past Guests.
Once you have done this letter to your past guests you can now write a letter to many other groups. Include all the local estate agents and tell them that you are an ideal base for people who are looking to buy a house in the area and need somewhere to stay whilst viewing. Include all the local clubs and sports associations to say that you would like to be considered if ever they have visiting clubs needing accommodation. Contact the local craft fair organisers, local craft and arts shops. Send a letter to your tourist office and police station. Start sending personal letters and you will start to see the response and bookings.
3. Keep up to date.
Make sure that all your literature is up to date. Your brochure, websites, adverts, web listings all have the very best pictures that you have of your property and all the contact details are correct. (You will not believe it, but we had one owner who had changed their email address and did not inform us for over 3 months, no wonder his enquiries were low!! Don’t let that be you.).
Guest information packs in the rooms and cottages also need to be kept up to date. Look around to source new activities or services that your guests may appreciate, bike hire, water skiing, climbing wall, bingo hall, paint balling, horse and dog racing, boat hire, ice skating, it could be anything. Just think of your guests, who are they and what they would like. For example, if your guests are mainly families, then think of family orientated activities to explore and things to do on a rainy day that gets them all out and about.
Go and visit these places, talk to the businesses owners or managers to get a real feel for what they are offering and the level of service they provide. After all, you are recommending them to your guests. Whilst you are there, ask if you could exchange business cards or even leave some leaflets or brochures with them. Ask if you can have some of their promotional literature and include this in your guest information packs.
You will be surprised at how many businesses will be very happy to do this. Not just because they are pleased that you have made the effort to visit them, But it makes perfect business sense for them as well, and after all you are doing all the work. Expect to become very popular as well as an expert in activities in your local area. Remember to add these new activities to your web listing on Your-cottage.co.uk for every one to see.
4. Research what others are doing.
Take this time to research your competition. Look in all the places that you advertise including the web site listings and individual websites. Look at the quality of their pictures, read their copy and see if you can match it, or better still make it your aim to better it. Look at the facilities that they offer and their star rating. Look at their prices and compare them to yours.
Pick up the phone and talk to them and see how their bookings are going. It may well not be just you but the whole area that is suffering and at least then you know you are not alone company in the situation, and it is not something you have done wrong.
If they are friendly and I hope they are, invite them to visit with you, show them around, get to know them and exchange ideas. Ask if you can make an arrangement where they could recommend you when they are full and visa versa.
Again, who is going to say no to this if it means more business? (I know that other owners would jump at the chance to have a look around your property as long as the travel time was not too much).
5. Take action.
Most of all, with all these things, it is not the research and reading that makes the difference but the action taken. If you feel that you are not good at letter writing, make a start today. I can promise you that a letter that is not too bad will pull a far greater response than a letter that never got written or posted. You will get better at writing copy as you get more practised and soon it will not be a problem.
Keep a copy of each letter and you will be able to see the improvement as well as having a head start for next time.
If you are worried about picking up the phone, don’t be. These people that you are going to call are in the service industry, and are just like you. 99 % of them will be helpful and friendly and will have great ideas that you will be able to use to your advantage.
You have already started your own business and are very good at it and now to see improved results you must take action. No one can do this for your business as well as you can. So take action and enjoy the results.
We would love to know how you get on and if you have helpful ideas for other owners, please do email me info@your-cottage.co.uk.. I will send by first class post a £25 M&S voucher for the most helpful article received.
Helpful Links.
Check out this helpful selection of books on our site. These are great for ideas, reference and long term planning.
Nat west have provided this business software as a free down load and is great to get the ideas and information flying out of your head. It can help you budget sales or write a full business plan. Start today and take control of your business.
Business Link This is a fantastic site and has a huge resource of information from starting to growing your business to full maturity. There are online areas that you can do your own analysis of your business and work out where you need to improve and there are areas that explain about budgets and financial planning. This site is well worth book-marking and using regularly. You can also find local business mentors and advisors who often give their time free for the first few sessions. It is an absolute must for us all.
Www.onlinebusinesstemplates.com - This site has free templates that you can use to start you business planning and budgeting. Just register and start using it today. This site is suitable for start up and new businesses as well as those of you who are established. Give it a go. There is nothing to lose as it is free.
Do your own internet search and google help with copywriting and take a look there are many sites offering very helpful and proven techniques for you to use. I will be doing specific article on copywriting very soon and these will be published in the reports section.
Don’t forget that the links page on the Www.Your-Cottage.co.uk Owners Home page has information on many more and is a complimentary service we offer.
P.S. Remember to book mark our website to save you time in the future. Liz
7th February 2008
Don't be fooled by many of the largest UK holiday cottage rental agencies and companies. These agencies are owned and run by United States based Cendant Vacation Rental Group, including:
Cottages4You
Welcome Holidays
Country Holidays
English Country Holidays
Blakes Cottages
Stilwells
Smaller independent agencies can be more difficult to find, but it is often worth the effort because they list some of the best holiday cottages and very often offer excellent local advice with links to local attractions as well as the better support for the holiday cottage owner. Back to top
3rd December 2007
This report will enable you to gain insights into how to dramatically increase your repeat business without the need for an advertising budget. Simply implementing at least 3 of the following 9 ideas and watch how they will improve your customer care and service. We will share with you some imaginative ways to ensure high levels of guest satisfaction so that all your guests will want to keep coming back to stay with you time and time again. After all, it is this that is the key to your business success.
Why is repeat business so important?
There are two aspects to this. The first is relationship building between your business and your guests. If a customer returns to stay with you, you already know them, their requirements and any special needs they may have. From the guest's point of view, they already know that your premises and your service will meet their expectations and they will feel more comfortable right from the start of the process. It is the best way to fill your accommodation and make running your business a pleasure as it will increase the pride and satisfaction you have as the business owner, through ensuring excellence in all aspects of your service.
The second reason that repeat business is so important to your business is the financial aspect. Your business is taking bookings without any advertising or marketing spend. If you can increase this by spending a little time implementing a few simple and inexpensive ideas you will be on the way to increased Net Profit. There are other bookings that you will receive with out any advertising costs. These are bookings made by the guest who has heard word of mouth how good your accommodation is.
Both repeat business and word of mouth are excellent indicators that your business is meeting the expectations of your guests. These are figures that you can look at on a regular basis and compare as you make improvements in your facilities or systems.
How do I work out the percentage of Repeat Business?
Repeat business is an excellent indicator of the success of your business and you should aim for a repeat business of 60% of total stays and word of mouth above 10% of total stays.
Firstly you must ask all your guests where they heard about you. This is either a polite question on the phone at the time of enquiry and booking or in a simple question on your booking forms. Secondly you must record this information in a clear manner that you can return to it later to review the data. The information can be recorded in a separate file, on the computer or just in a column in your phone book or diary. It does not matter as long as you collect the information and then at regular intervals (monthly is ideal) calculate the percentage of repeat business.
I can not stress strongly enough how important this is both to ask the question and to record the answers. This is such a simple but vital step and will repay your time many times over.
From this data you will be able to calculate the percentage of repeat business and word of mouth recommendations that your business receives. You will also be able to see which advertising you do, produces the greatest response and ultimately the most bookings. This will lead to a clearer more business like approach to advertising in the future and makes an excellent beginning of a marketing plan.
Percentage Repeat Business = Repeat units booked / Total units booked X 100
(Units can be either nights or weeks. Which ever is the most relevant to your business.
Discover 9 simple steps to increase your repeat busines.
Below are a list of some simple ideas and procedures that you should consider putting in place to increase your repeat business. These are within the reach of everyone who has had the motivation to start their own business. By following and implementing these nine simple steps you will not only increase your business but project a professional image to all your guests.
1. Always keep your accommodation spotlessly clean.
Cleanliness is the number one top priority of all your guests. This is an undisputed fact.
Guests expect absolutely pristine accommodation and will not settle for sub standard. It does not matter if you have the most beautiful furniture and amazing views, these are all secondary to cleanliness. This is something that we must all take great pride in and should be done to the same high standard every single time, no shortcuts and no excuses.
To make it easier and more efficient it makes sense to put aside a few hours over the next two weeks to write your business procedures for cleaning. This is worth doing even if you are the cook, bottle wash, cleaner and receptionist all rolled into one. It will give you a handy prompt to get the job done effectively and to your own high standards. It will only take 4 hours to complete even for larger establishments.
You must put in place a written statement of how your accommodation is cleaned. This will include a page for a standard refresh when people are staying and need a quick clean and tidy, replace towels and top up consumables. Through to a full clean which is done when every guest departs your accommodation.
Write down how you want it done from what cleaning products used where, right down to where and how the towels and flannels should be left in preparation for the guests arrival.
You should write the daily cleaning procedures down step by step in bullet point fashion and when new members of staff arrive, hand them a copy and these now become your business standards. It can be a great idea to laminate these and put them on the wall in an appropriate place. Just a polite prompt to keep up the standards.
You will also need a check list of extra jobs such a remove and clean shower heads, vacuum the bathroom extractor fans, turn over the mattresses, de-scale the kettles and any other jobs that fit this category.
Other items done by external contractors such as window cleaning and sanitary waste bins should also be written down.
Remember that if you employ cleaners you must give them a full induction and training on how you want the job done, with what products and how long it should take. You must also do simple risk assessments and have the information on the health and safety requirements available.
If you have gathered all this information and are starting to produce these working procedures and risk assessments, it would be a great time to start compiling your business procedures file if you don't already have one.
Do not assume that other people will already know how to clean, let alone to your high standards. You must tell them, show them and regularly remind them. Also let them know how vital it is to the guests, that it is their number one requirement and how this will be reflected in the business overall. It really is top priority.
2. Simple things can quickly enhance your accommodation.
If you feel that you are not confident in the presentation of your rooms, don't be afraid simply do something about it. Start by asking a friend that you feel comfortable with what he/ she would do. Explain that you are not looking for a full design service but some simple suggestions that would add to the experience of staying. You will be amazed that it may only be simple things that will make all the difference in the world. You do not need to do a complete redecoration but perhaps just add a magazine rack or more books.
It's the attention to detail that will really get you noticed and remembered.
Small simple things such as fresh flowers, a wide selection of books to read, videos to hire or a well stocked toy box and attractively presented Welcome Basket ready for your guests on arrival, will greatly add to their experience.
These items often cost very little and just need your imagination. So if it is spring, pick some lovely flowers from your garden. If you need some more books go to the second hand shop and don't forget Oxfam books are excellent, and Woolworths would be my first port of call to stock up on colouring books and things for the toy box.
You can easily and quickly enhance your accommodation by upgrading the quality of your pillows, bed linen and towels. You can hang art work by professional local artists but even simpler than this is to move your pictures around to give a fresh look to the rooms.
Just spend an afternoon in the local town to see what might add that little something extra. Think about what you might like if you were staying there, especially on a rainy day. Place books and magazines of local interest and hobbies in the rooms.
It is also highly recommended to have a quality guest book (provide a pen) for your guests to leave comments in. Other guests will gather ideas of things to do from this book and will feel excited about their stay from the start.
This will give what you are aiming for, a truly memorable 'guests experience', one that they can happily tell their friends about!
3. Always try to greet your guests personally.
Before your guests arrive you must check that the accommodation is ready, well aired and warm in winter. Leave some lamps on inside the accommodation and a good light on outside if it is going to be dark when they arrive. This is an easy step and makes for a better welcome.
Greet your guests with a warm smile and polite conversation such as " We are expecting you" and some questions such as "was your journey pleasant ". If possible make a point of showing your guests to their excellently prepared accommodation.
When you show your guests into their accommodation, make sure you show them where every thing is and where to find any instructions that they may need. This will lead to fewer calls asking about items that could easily be pointing out whilst showing them in, Your guests will feel really welcome and at ease from the start of their stay.
Having a well prepared Welcome basket ready is such a simple thing to do and has such an impact on your guests. Imagine arriving from a long journey to find everything you need to make a lovely cup of tea and have a biscuit or cake before unpacking. What a pleasure.
Some simple things such as extra loo paper, washing up liquid, dish cloths and tea towels also help make your guests stay run more smoothly. It makes sense to have a few tooth brushes and small tubes of paste available for guests to purchase, as it is quite often that these are left behind, especially by children.
What you put in your accommodation depends on your business. If you are a Bed and Breakfast then you would simply put in a well stocked hospitality tray. If you are providing self catering, then a welcome basket would be your best option.
4. Make a well presented and informative information pack.
An information pack should be available in every separate unit or bedroom. Your guests can read over this in their own time. It is vital that the information is correct and up to date at all times.
The list should include:
The full address of the Accommodation including post code.
Emergency Phone Numbers. These numbers should be bold so that they can easily been seen in an emergency.
Police, Fire, Ambulance 999 for overseas guests.
Doctors, Dentists.
Vets (if you allow pets at your premises.
The nearest Hospital Accident and Emergency (with clear directions on how to get there).
Your Business Emergency Number ( if you have one. Mobile is fine).
Consider ringing the different surgeries and practices first to ask if it is sensible and appropriate for you to have them in your list. It is courtesy to ask them if they need a letter from you explaining who and where you are and your customer type for their files.
Other numbers could include:
Tourist Information Centre
Leisure Centres
Restaurants and Pubs are always welcome.
Local attractions (including those for a raining day)
Special activities available in the area
Think about your region and location as well as specific requirements and interests of your guests. If you have a lot of guests who bring their dogs, then a list of walks and a map of the local footpaths would be very helpful.
The Guest Information Pack is also an ideal place to put the extra information about your business and accommodation, what makes it special, perhaps how your business started, specialist facilities, disabled access, the history of your house, unique local wildlife or interesting walks from the doorstep, with a map.
Your guests may not use this information immediately but they will remember it for the future and tell other people.
5. Make your own simple Guest Questionnaire.
A questionnaire is a great way to find out what your guests think about the accommodation and service that you are providing. Feedback is always a great indicator of how you are doing.
If you are not sure where to start, just collect a few guest questionnaires from other hotels or even restaurants in your area and be guided by the questions that they are asking. You do not have to have any thing especially printed a simple list of questions on a sheet of headed paper will be perfectly acceptable. Always remember to ask for full contact details of the guest who is filling in the form.
This simple task is very important as it will allow you to discover what is good and bad about the guest experience while staying with you. You will feel appreciated when you read about the good points and you can then build on these. You could even ask the guest if you could use these comments as testimonials for your business in your publicity material.
As for the bad, sometimes these are due to things that our out of your control all you can do is acknowledged how the guest felt and put in writing an apology. If their points are valid then consider ways to rectify and improve on them. You can then contact that guest and tell them that you appreciate their comment and you have acted on it. They will be pleased to see that next time they stay, the shower curtain is waterproof and that you look forward to seeing them staying again with you in the future. Your customers will feel valued and you will be surprised at the number of people who will then re-book and become loyal customers for many seasons to come.
Keep these questionnaires and file them in months or seasons so that you can refer back to them to see how you are progressing. If you are receiving a reoccurring suggestion, then you must look at this to see if you can amend the situation as a top priority. Your customers are helping you improve your service to them and this will undoubtedly improve your business.
6. Make your own Guest Complaint Form.
It makes good business sense to be prepared and ready in case of a true complaint and not just a small suggestion. This will show that you have a professional attitude to your business and a process that your guests can be assured of to look at the complaint properly. This will also help you and your staff as it will make the complaint less personal and easier for it to be dealt with properly.
When a guest comes to you with a complaint, always listen and try to see the problem from their point of view. Give them time to explain exactly what the problem is. Let them talk and try not to become defensive. Then in conversation repeat to them that you understand the issue and explain that your business complaints process will be followed. Hand them your simple guest complaint form.
Your Guests Complaint Form is not complicated and will fit well on a sheet of A4 paper. It should have your business name address and contact details on. It should ask the guests for their full details and the date and property of where they stayed. Then ask for the nature of the complaint and who's attention it was brought to and when. Include a box to write in the action taken, by whom and when. It is useful to have a correspondence section as well. This is where you can list the date the reply letter was sent and attach a copy to the form.
Give a time in which the guest can expect a written response and make sure you work within this time scale. (10 working days is a good time as it allows for advice to be taken and for you to think about your response to them). Always send these letters by recorded delivery to show that you understand that they are important. If you are a member of the Federation of Small Business you can get free legal advice 24 hours a day to help you resolve the situation amicably, fairly and within the law.
If you are starting to produce these complaints forms, it would be a great time to start writing your businesses complaints procedure and Terms and Conditions if you don't already have them.
Even people who do complain will stay with you again if you deal with the complaint in a professional manner.
7. Send your guests a Thank You Card.
This may sound like a strange thing to do but it works. Thank your guest for choosing to stay with you, they could have stayed with your competitors. This thank you card may be a postcard of your local town or a simple card from the card shop. If you can have some made of your accommodation, it would be even better.
For your top customers who use you regularly it would be unnecessary to send them a card each time they stay. This could end up weekly. So don't over do it, and send a Christmas card instead. It is very easy and extremely important to say thank you, because if these guests don't stay with you next time you are losing important business.
You want all your guests to come back again and again. With this card they may keep it or show it to a friend but again you have made you guests feel valued.
8. Stay in touch with your guests.
Staying in touch with your guests will mean that when they are looking for accommodation you will be the first one that they remember.
There are many good reasons to contact your past guests. You could send out a simple letter with any special offers for the coming season for guests who have already stayed with you. You could let them know of any improvements that you have made in the last 12 months. Perhaps a list of late availability that you are sure will interest them.
It makes perfect sense to tell them that you will give them a special rate and are offering it to them first as they are a valued customer. This is bound to make them feel special and more likely to act. You can offer preferential treatment if they act now.
A letter is far more personal and will produce greater result than an advert in the local paper or national magazine. It is also much less expensive!! If you use email in your business you can use this to communicate to your guests. ( remember to include a remove me from your list link).
Do not to over do it. An email every week will send people crazy. However, a letter each Autumn saying what has happened this year and your new prices for next year with special offers really does work.
9. Prepare yourself for when your guests do return.
One way to provide extra service and ensure complete preparation is to allocate a day and a time when you ring your guests who are due to arrive in the next week. This phone call makes an ideal opportunity to check the booking details are correct and that you have a list of any special requirements needed. It is also a relationship building exercise and makes their stay with you even more welcoming. Make sure you choose the time to call wisely, for example early evenings are not good for people with small children.
This phone call may not always be possible. If this is the case you can still take a little time to prepare for arrivals and remember your guest's names. If they are on Business, make sure that you have the correct company name. Do your guests have small children? What was the reason for staying before? These simple questions can be recorded so that you have easy access next time this guest stays. If you are interested in your guests they will want to stay again.
In Conclusion.
We hope that you have found these points useful. It is important to know that when you implement them you will see an increasing your repeat business. You must implement and continue to use these systems to see the results that you desire and deserve. To start with, we suggest that you do a quick assessment of where you are today and what percentage of repeat business you already have. Do you even have the information to do this? if not, you now know how and can make a start today.
For some of these suggestions, they are the start of your business procedures file and should be recorded as such. For others, they are giving you vital information about your business which should be recorded and reviewed regularly to see the best results. They can become part of your business plan in the future. It is always satisfying to go back and compare and see just how much you have improved.
All of these points will help you have a higher repeat business and cut down on your advertising costs. They will make your business run smoother, more efficiently and be more fun to run.
Good luck and remember, to see the benefits you must take action today.
By Liz Beaumont Back to top
7th November 2007
Just remember that you are advertising your business to millions of people around the world. You must make your listing informative, easy to read and enticing to the reader. Remember to write as if you are viewing your business as the guest, talk about the unique benefits to them when staying with you, not just a long list of facilities that you as the owner can offer. Make it sound as unique as it is, include things in the local area that you like to do, and don't forget to introduce yourselves.
Be sure to give the information that guests require first and then the additional text can have all the local activities that you and other guests like to do. You could even make a list of the 5 most often asked questions, and make sure that you put this information clearly in your text. The questions that your guests ask on the phone will be the questions that most guests looking at the website will want answers to. Make it easy for them.
Add in text that conveys the sort of holiday that people can expect. State if it is for active people with fantastic walking, romantic breaks and wonderful restaurants, family fun and attractions or beach holidays. Some other things to mention if they are near you may include, Golf courses, ridding schools, swimming pools, theme parks, museums, horse racing venues, cycling, tennis, sports centre, boat hire, fishing, and many more. It is especially helpful if you can come up with ideas of what to do on a rainy day.
Describe the part of your business that you and your guests like the most. Do you have one room or cottage that is requested more than others and has a greater repeat business. What do people like about this room/ cottage. What do you like about the business the most. Personalise your listing like you have your business.
Remember to tell your guest of these additional services you provide as they may be just the thing that they are looking for. Do you offer welcome baskets, guided tours, beauty treatments, ticket booking service. If you stand out from the rest you will get the booking.
Remember to use words that make people want to come and stay. Here are a few. Lovely, comfortable, unique, expectations, views, well prepared, professional, quiet, charming, busy, magical, excellent, spacious, spectacular, superb, fresh, guaranteed.
Compare these next two listings:
1. The beds are made ready for your arrival.
2. Your beds are made with professionally laundered Egyptian cotton sheets, ready for your arrival.
Keep your text to complete sentences and write as if you were talking to someone on the phone.
And don't forget to add in some testimonials, to increase the trust for the new guest.
Enjoy writing and ask a friend to read it afterwards. Good Luck.
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2nd November 2007
We would like to give you some tips how to make your listing attractive to holiday makers.
The most important factor to achieving success is the photograph of your accommodation. You are selling a lifestyle, a dream and you need to show people how they could be enjoying themselves. It is your photograph that will sell your property.
The saying a picture paints a thousand words is totally true when selling your holiday. The photograph is commonly the first thing someone will see about your accommodation online. Remember this is your hook, this image has to get interested in what you are offering, so you at least have a chance to sell your holiday.
Look at the types of images the other holiday owners are using. This will give you idea in your head as to what you should aim for.
Take time to get photographs on a sunny day and make the subject look appealing: place fresh flowers in the vase, light the fire place and when take your pictures. Make sure you use bright and clear photograph that show your property in the best possible manner. People want to see the style and quality of the décor. It's a good idea to include both exterior and interior images covering the main living room, kitchen and at least one bedroom. If you have a garden, beautiful view or pool, include those too.
Make sure the image is high quality. When you compress it or reduce the actual size of the image make sure not to lose image quality. There is some excellent software available for this process. If you are unsure, you can always email or post them to us. Our email address is info@your-cottage.co.uk and info@your-bandb.co.uk.
Consider having a small professional portfolio of images made. They can be used many times over and over again for the internet, brochures and other promotional applications. If you divided the cost against the uses and the potential increase in bookings it becomes a realistic cost.
Once you created your listing ask yourself ' Would I stay there?' 'Has it got impact required to make people look more closely?' Be honest with your answer.
If you follow these simple guidelines then your investment in time will be rewarded and your chance of success is greatly improved. Online holiday advertising is growing and some thought and planning will help to make your business a success.
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